Leaflets = Interesting = Annoying

These leaflets that we get in touch with every day, from our mail box, from the street, or from some shops, are very useful some times if we forget about them in our pockets. Sometimes we can remember about one of them, on which we saw a shop or a restaurant that we want to go, but we don’t know the location or its schedule and we need them. But some times they can get really annoying because we receive them very often, and most of them don’t contain quality information...making them uninteresting and after some time they even become annoying.

You may believe it or not, but this is a serious subject and it’s discussed in some universities like I do in my business English class, so please be patient and read more about it because it may be interesting.

A leaflet is a written or pictorial message on a single sheet of paper. It has no standard size, shape, or format. In selecting the size, shape, and weight of the paper, the primary consideration is that the paper accommodates the message and this makes it easy to distribute it.
A ''propaganda'' message printed on a piece of paper is a permanent document. Once printed and delivered, it can be retained and readily passed from person to person without the distortion of the information. A properly developed and designed message (shape, color, format, texture, and other physical characteristics have been duly considered) can have a deep and lasting effect on the target audience. The printed word has a high degree of acceptance, credibility, and prestige. Printed matter is unique in that it can be passed from person to person without the distortion of the information. It allows the reinforced use of photographic and graphic illustrations which can be easily understood. Leaflets may be categorized as persuasive, informative, and directive pieces of paper. The persuasive leaflet attains its objective through use of reason. Facts are presented so that the audience is convinced of the conclusions reached by the propagandist. The informative leaflet is factual. In presenting facts previously unknown to the audience, it attracts the reading public by satisfying it’s curiosity. The directive leaflet directs an action when intelligence indicates the fact that the target is receptive.
Perhaps the question should be, “Do leaflets have a future?” In an era of instant electronic communications, leaflets might survive.